- Retail & Distribution
- Enterprise Transformation
- Business Case
Building a new service offering for craftsmen
Against a backdrop of brand repositioning
The Customer
Specialized distribution
Background and objectives
- The brand wants to reposition itself: attracting and retaining a professional clientele becomes a priority (craftsmen and construction companies)
- DG's decision to propose a service offering that goes beyond store walls
- What service offering to create to attract and retain business customers?
Results
- Several innovations identified and transformed into customer projects
- Applications now in public blinds and used by craftsmen
Approach / System
- Study of external customer needs thanks to an in-store listening approach: interviews + workshops to get customers to react to proposals. 60 use cases identified in-store and beyond
- Prioritization of use cases with customers and management committee
- Preparation and running of a hackathon involving 130 participantsincluding 40 customers and 40 store personnel, to prototype 12 prioritized use cases
- Prototype and pitch 12 use cases
- Transforming prototypes into company projects
Added value Silamir Group
- Method of listening to external BtoB customers on an individual and collective basis, in listening interviews and workshops to get them to react to proposals prepared in advance.
- A cross-business x customer experience approach to identify the most value-creating use cases
More business cases
What our customers say about us
"The team's availability and constant commitment play a crucial role in the success of our Data Science projects, and we greatly appreciate their contribution to our growth and success."
Applications & Projects Manager - Public accounting
"The ability to understand the customer's challenges and gradually contribute to them seems to me the strength of your culture."
Chief Data and Technology Officer - Energy Sector
"A highly professional team that brings a fresh perspective and draws on solid experience. Beyond their skills, the consultants have very complementary profiles that each bring value to our team and to the business teams we work with."
RPA and Process Mining Manager - Telecoms
"We consider that human qualities as well as technical and functional skills are three of the fundamentals that guarantee the success of a BI project, and our feedback on this level is positive."
IT Manager, Finance Department - Pharmaceutical Laboratory
"A great ability to listen that translates into adaptability and responsiveness to meet the need perfectly".
Employee Services Manager - Agrifood Group
"Always ready, always a force to be reckoned with and a super pleasant relationship!"
Director of Innovation, Projects & IS - Public transport operator