- Telecoms & Media
- Digital excellence & run, Enterprise Transformation
- Business Case
Defining new offers with UX
Integration of Prototyping and Customer Tests for an optimized offer
The Customer
Digital and audiovisual company
Background and objectives
- In a context of value creation, the customer is seeking both to improve its internal efficiency and to launch new offers, potentially far removed from its core business, by drawing on its existing strengths and capabilities.
- The mission must be carried out in a highly technical context and with an operational approach, by studying ways of integrating the new offers with the existing ones.
Results
- Identification of 11 use cases to launch new offers
- Prioritization and prototyping of 3 use cases and test with 15 potential customers
- Market return in just a few weeks to give birth to 3 new offers with initial confirmation of interest from prospects
Approach / System
- Multidisciplinary consulting and design teamto prototype new offerings in parallel with their exploratory design
- Identification of numerous possible use cases and prioritization with TDF teams
- Organization of around 15 meetings with companies in the target sectors to obtain market feedback very early in the process, on an entrepreneurial dynamic
- Summary of opportunities and macro-costing of new offersto decide whether to go further
Added value Silamir Group
- Ability to combine a strategic approach at DG level with a tangible, concrete design approach for new offerings
- Extensive Silamir networkIn a very short space of time, we have organized some fifteen meetings with companies who are potential customers for our new offerings.
More business cases
What our customers say about us
"The team's availability and constant commitment play a crucial role in the success of our Data Science projects, and we greatly appreciate their contribution to our growth and success."
Applications & Projects Manager - Public accounting
"The ability to understand the customer's challenges and gradually contribute to them seems to me the strength of your culture."
Chief Data and Technology Officer - Energy Sector
"A highly professional team that brings a fresh perspective and draws on solid experience. Beyond their skills, the consultants have very complementary profiles that each bring value to our team and to the business teams we work with."
RPA and Process Mining Manager - Telecoms
"We consider that human qualities as well as technical and functional skills are three of the fundamentals that guarantee the success of a BI project, and our feedback on this level is positive."
IT Manager, Finance Department - Pharmaceutical Laboratory
"A great ability to listen that translates into adaptability and responsiveness to meet the need perfectly".
Employee Services Manager - Agrifood Group
"Always ready, always a force to be reckoned with and a super pleasant relationship!"
Director of Innovation, Projects & IS - Public transport operator