- Mobility & Logistics
- Digital excellence & run
- Business Case
UX and Data for performance
A data-driven, user-centric approach to a business solution
The Customer
Public transport operator
Background and objectives
- A "data-centric" approach (multiplicity of indicators and dashboards) with no operational anchoring (in-house or on the customer side)
- Competitive solutions that attack the market; and the proof you need for tenders
Results
- Implementation of the 1st UX approach (IT / Data / Marketing; Group & Subsidiaries) in addition to agile delivery
- A go-live platform in 9 months
- In-run UX integration
Approach / System
- Benchmark market solutions
- Diagnosis of data irritants and expectations (quality, accessibility, transparency, etc.): operator; technician; marketing & customer (elected representatives / technician / user)
- Mapping data uses and defining the data platform's value proposition
- Setting up the UX + Data delivery system (workshops, sprint planning, retro, demo): iterative modeling to encourage adoption
- Preparing communication and sales approaches
- Launch of a UX + Data observatory
- Deployment of new data viz guidelines
- Acculturation: escape game and innovation week
Added value Silamir Group
More business cases
What our customers say about us
"The team's availability and constant commitment play a crucial role in the success of our Data Science projects, and we greatly appreciate their contribution to our growth and success."
Applications & Projects Manager - Public accounting
"The ability to understand the customer's challenges and gradually contribute to them seems to me the strength of your culture."
Chief Data and Technology Officer - Energy Sector
"A highly professional team that brings a fresh perspective and draws on solid experience. Beyond their skills, the consultants have very complementary profiles that each bring value to our team and to the business teams we work with."
RPA and Process Mining Manager - Telecoms
"We consider that human qualities as well as technical and functional skills are three of the fundamentals that guarantee the success of a BI project, and our feedback on this level is positive."
IT Manager, Finance Department - Pharmaceutical Laboratory
"A great ability to listen that translates into adaptability and responsiveness to meet the need perfectly".
Employee Services Manager - Agrifood Group
"Always ready, always a force to be reckoned with and a super pleasant relationship!"
Director of Innovation, Projects & IS - Public transport operator