Silamir Group structures its Customer Excellence offering and strengthens its strategic partnership with Salesforce to transform customer performance
Paris, February 2026 - Silamir Group, a business-tech expert specializing in transforming companies through business performance, data and AI, announces the structuring of its Customer Excellence Business Unit and the strengthening of its strategic partnership with Salesforce, a world leader in customer relationship platforms, data and agentic AI...
This announcement aligns with a strong conviction carried on the part of the group: transformations geared towards CRM, Data and AI only create sustainable value if they are aligned as closely as possible with business realities, We take into account the needs of our customers, field applications and human dynamics, while relying on robust, scalable technology platforms.
Customer Excellence: orchestrating customer relations in a Data-First, agentic architecture.
The Customer Excellence Business Unit supports companies facing the challenges of growth, productivity and transformation of their sales and customer relations model.
It addresses a widely shared reality: CRM platforms often under-utilized, data fragmented, processes far removed from teams' daily lives, and a persistent difficulty in measuring the real business impact of CRM investments.
Customer Excellence at Silamir means orchestrate customer relations around unified, reliable data activated by AI agents capable of automating, prioritizing and assisting teams. This approach addresses end-to-end transformation challenges :
- Clarification of the business vision and ROI objectives,
- Alignment and optimization of business processes,
- Structuring, governing and promoting the customer data,
- Use case activation Data & AI , including Agentique AI in operational processes
- Design, deployment and upgrading of the platform's various clouds Salesforce,
- Securing adoption and sustainable anchoring of uses
Differentiation rooted in Silamir Group's consulting DNA
The Customer Excellence BU builds on Silamir Group's long-standing consulting DNA. The teams intervene at the heart of business departments to understand real usage, objectify irritants and align data, AI and technological levers with operational priorities.
This approach makes it possible to go beyond the logic of tools and design data-centric operational models, in which CRM, data and agile AI contribute directly to the day-to-day performance of teams.
A Salesforce partnership to re-appropriate and sustain customer performance
The strengthened partnership with Salesforce is a key pillar of the Customer Excellence Business Unit.
It enables Silamir Group to support complex CRM transformations: the activation of Data Cloud as a unified data foundation, the orchestration of processes via Agentforce integrated with business uses, aligning lead-to-cash, service and marketing paths. Silamir is involved in both re-alignment and re-appropriation of existing Salesforce environments, than on Salesforce deployments at scale, with one constant objective: give CRM its full operational power, make it a lever for management, productivity and measurable growth.
A clear ambition: activate value through data, AI and uses
With the structuring of the Customer Excellence BU, Silamir Group affirms its commitment to its positioning: going beyond the logic of technological integration to support transformations. data-first and agentic where business performance, technology, adoption and AI are conceived as an inseparable whole.
The strengthening of our partnership with Salesforce is in line with this shared ambition: to help companies transform their CRMs into a sustainable strategic asset, to enhance sales and marketing performance and customer satisfaction.
«Companies today expect much more than a deployed CRM: they're looking for business impact, adoption and measurable value.
What interests us about Silamir is their consulting DNA and their approach, which is deeply rooted in the heart of business departments. They take the time to understand teams, usages and business issues before talking technology.
Their Data expertise, particularly in process intelligence, and their mastery of agentic AI reinforce this ability to create concrete value.
With the Customer Excellence BU, Silamir strengthens its ability to support ambitious, long-term transformations in the Salesforce ecosystem, »
Bertrand Janvier - Chief Ecosystem Officer at Salesforce
«Our customers no longer expect a high-performance CRM per se, but productivity gains, measurable value and actionable decisions at scale.
In the field, this means starting with unified, reliable data, rethinking processes, and then activating AI as a concrete operational lever for teams.
The structuring of the Customer Excellence BU responds to this evolution: designing data-centric architectures, activating agentic uses, and anchoring these new ways of working permanently at the heart of business departments.
By strengthening our partnership with Salesforce, we are setting this approach on an Agentic & Data-first trajectory, where CRM becomes a genuine system of engagement at the service of performance.»
Juliette Soria, co-founder, Silamir Group
About Silamir Group
Silamir Group innovates alongside its customers to meet the challenges of commitment and performance at every level of the organization. The group combines business-tech expertise to support organizations in end-to-end transformations, driven by business value, amplified by cutting-edge technologies such as useful AI..,
Among its areas of expertise, Silamir supports companies in improving their sales productivity by putting data, AI and CRM to work for the business. Its integrated approach combines Commercial Excellence, technological implementation (data, AI, CRM), adoption and sustainable value creation.
About Salesforce
Salesforce is the global leader in customer relationship management (CRM) technology, helping you build and improve your customer relationships. In 1999, Salesforce was the first to offer a cloud-based CRM solution. Today, Salesforce is helping companies of all sizes reinvent their business in the world of AI with Agentforce.
AgentForce provides reliable, autonomous AI agents acting on behalf of employees and customers. With unified data from all customer systems, every employee has a 360-degree view of every customer. Sales, marketing, commerce and IT teams also benefit from #1 CRM applications.
