- Industry
- Commercial Excellence
- Use cases
First-rate innovation marketing
Improve processes, tools and capabilities, and support successful product launches
The Customer
Leader in the manufacturing industry
Background and objectives
The customer's innovation diagnostic revealed below-standard innovation capabilities.
Launch of a program focusing on :
- Setting up first-rate innovation marketing processes
- Practical support for successful product launches
- Improving innovation marketing capabilities
Results
- Reduced time-to-market for new products from 18 to 12 months
- Increased focus on high-potential innovations, leading to 20% increase in revenues from new products
- Introduction of value-based pricing for all innovations, leading to a 40% difference in price positioning compared with the cost+ approach.
- Increase in NPS scores, indicating a significant improvement in customer satisfaction
Approach / System
- Align project objectives and scope, desired product launch performance and how to interact with customer teams
- Diagnose performance gaps in marketing tasks, innovation projects in progress and gather feedback and best practices
- Supporting innovation platform teams in marketing to fill gaps and accelerate delivery of gates
- Transfer knowledge to innovation teams and deploy the capabilities developed in terms of processes, training and tools
Added value Silamir Group
- Innovation management expertise aimed at optimizing levers around product portfolio, R&D efficiency and time-to-market
- A proven innovation marketing methodology based on the Stage Gate approach we have applied in numerous B2B companies
- Combined with a dedicated sales pipeline management and CRM activation program to ensure correct and efficient market introduction
AI Agents: From Experimentation to ROI
Born from Silamir's expertise and feedback from collaborations with recognized market players, this guide offers a practical approach that can be directly applied to your organization.
More business cases
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