- Industry
- Commercial Excellence
- Business Case
First-rate innovation marketing
Improve processes, tools and capabilities, and support successful product launches
The Customer
Leader in the manufacturing industry
Background and objectives
The customer's innovation diagnostic revealed below-standard innovation capabilities.
Launch of a program focusing on :
- Setting up first-rate innovation marketing processes
- Practical support for successful product launches
- Improving innovation marketing capabilities
Results
- Reduced time-to-market for new products from 18 to 12 months
- Increased focus on high-potential innovations, leading to 20% increase in revenues from new products
- Introduction of value-based pricing for all innovations, leading to a 40% difference in price positioning compared with the cost+ approach.
- Increase in NPS scores, indicating a significant improvement in customer satisfaction
Approach / System
- Align project objectives and scope, desired product launch performance and how to interact with customer teams
- Diagnose performance gaps in marketing tasks, innovation projects in progress and gather feedback and best practices
- Supporting innovation platform teams in marketing to fill gaps and accelerate delivery of gates
- Transfer knowledge to innovation teams and deploy the capabilities developed in terms of processes, training and tools
Added value Silamir Group
- Innovation management expertise aimed at optimizing levers around product portfolio, R&D efficiency and time-to-market
- A proven innovation marketing methodology based on the Stage Gate approach we have applied in numerous B2B companies
- Combined with a dedicated sales pipeline management and CRM activation program to ensure correct and efficient market introduction
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What our customers say about us
"The team's availability and constant commitment play a crucial role in the success of our Data Science projects, and we greatly appreciate their contribution to our growth and success."
Applications & Projects Manager - Public accounting
"The ability to understand the customer's challenges and gradually contribute to them seems to me the strength of your culture."
Chief Data and Technology Officer - Energy Sector
"A highly professional team that brings a fresh perspective and draws on solid experience. Beyond their skills, the consultants have very complementary profiles that each bring value to our team and to the business teams we work with."
RPA and Process Mining Manager - Telecoms
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IT Manager, Finance Department - Pharmaceutical Laboratory
"A great ability to listen that translates into adaptability and responsiveness to meet the need perfectly".
Employee Services Manager - Agrifood Group
"Always ready, always a force to be reckoned with and a super pleasant relationship!"
Director of Innovation, Projects & IS - Public transport operator