- Technology
- CRM, Commercial Excellence
- Business Case
Helping our customer define its future CRM and E-Commerce site
Assess, define, plan
The Customer
International technology company specializing in innovative high-end technologies
Background and objectives
Our customer's various challenges :
- Low CRM adoption (BtoB) and a strong reluctance to change on the part of users
- Current CRM was not fully aligned with business objectives and user needs
- Lack of vision and associated roadmap on the following subjects: CRM process coverage, choice of functionalities and their application in the day-to-day activities of sales teams
- Lack of integration of transactional data and inefficient dashboards for correct monitoring of sales activity
- Difficulties in obtaining accurate information and results via CRM
- Wish to choose an E-commerce solution to replace the current one deemed obsolete
Results
- The strategy and functionalities of the future CRM & E-commerce site are aligned with the company needs and objectives
to ensure that growth targets are met - A unified, shared vision sales and IT teams on the future CRM and E-commerce roadmap
- A program designed for users and with them, enabling them to commitment to future CRM & E-commerce solutions
Approach / System
We have set up our BRIDGE offer, based on three main pillars:
- AS-IS" DIAGNOSIS:
Carry out an exhaustive diagnosis of current CRM and E-commerce platforms in terms of design, data, tech and implementation: business processes, UX/UI, adoption issues, user difficulties and needs, functionality, level of personalization, architecture and data models, delivery model, governance, etc.
- VISION DEFINITION :
Development of the target vision for business processes and the application of CRM and E-commerce platforms, taking into account the customer's objectives, priorities and business activities.
- TO-BE CRM AND ROADMAP :
Definition of a CRM roadmap for the next 2 years, prioritizing key business processes and user needs.
Obtain management approval before launching design. Creation of a business case including the investments required to achieve the proposed roadmap.
Added value Silamir Group
- Hybrid capabilities: business expertise and commercial excellence, technical knowledge of CRM & E-commerce solutions (solution benchmarking, UX / UI, Data, Functionality, Delivery model) and strong adoption skills to guarantee user engagement.
- A pragmatic, business-oriented approach to deliver a fast, usable roadmap
What our customers say about us
"The team's availability and constant commitment play a crucial role in the success of our Data Science projects, and we greatly appreciate their contribution to our growth and success."
Applications & Projects Manager - Public accounting
"The ability to understand the customer's challenges and gradually contribute to them seems to me the strength of your culture."
Chief Data and Technology Officer - Energy Sector
"A highly professional team that brings a fresh perspective and draws on solid experience. Beyond their skills, the consultants have very complementary profiles that each bring value to our team and to the business teams we work with."
RPA and Process Mining Manager - Telecoms
"We consider that human qualities as well as technical and functional skills are three of the fundamentals that guarantee the success of a BI project, and our feedback on this level is positive."
IT Manager, Finance Department - Pharmaceutical Laboratory
"A great ability to listen that translates into adaptability and responsiveness to meet the need perfectly".
Employee Services Manager - Agrifood Group
"Always ready, always a force to be reckoned with and a super pleasant relationship!"
Director of Innovation, Projects & IS - Public transport operator