Pharmaceutical Distribution
A BtoBtoC marketplace
While the health sector is changing, wholesalers and pharmacists must adapt. By accompanying the patient, the pharmacist’s positioning evolves from a “product” logic to a “service” logict. To achieve this, it is necessary to redesign the business model and customer journey in a complex ecosystem.
THE RESULT
A BtoBtoC app which provides pharmacists with a marketplace to manage their inventory in real time, as well as a direct connection with their patients. A project acclaimed from one end of the chain to the other.
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