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Commercial Excellence

Silamir GROW

Your partner for commercial success, powered by Data, AI and CRM

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Silamir GROW's mission is to maximize our clients' operational results by addressing their lack of commercial productivity and unlocking their organic growth. 

We help our clients achieve commercial excellence while leveraging Data, AI and CRM to support business operations. 

Silamir GROW stands out through an integrated approach combining:

  • Commercial excellence
  • Technology implementation (Data, AI, CRM)
  • Change Management

We establish a close link between strategy and execution, ensuring effective and sustainable adoption by business teams from day one.

Why Silamir GROW?

  • Our flexibility: we adapt to our clients' challenges by offering a comprehensive service that includes the strategic aspect of Commercial Excellence, the operational aspect of Data, AI and CRM implementation, while also covering change management.
  • Our proximity to the teams : we work closely with business teams to ensure project adoption and success. Thanks to our "smart and pragmatic" methodology, our mixed Tech and Business teams facilitate the interface between IT and business functions. Our references demonstrate our ability to generate buy-in by aligning objectives and roadmaps.
  • Our ability to deliver tangible results: we refuse to provide services without the ambition of having a real impact on our clients' topline. There is therefore no recommendations without implementation, which necessarily includes the human side of our services, supported by change management.

Our preferred fields of action:

We create and optimize your Commercial Excellence strategy and deploy it operationally with your teams.

At Silamir GROW, we understand our clients' needs and align each project with their specific situation. We provide actionable recommendations and lead projects end to end, from strategic definition to operational deployment (CRM, Data, AI) including change management. 

Our experienced team guarantees measurable ROI through KPIs such as topline, EBITDA or conversion rates. 

Our clients rely on our expertise, our responsiveness, and our strategic partnerships with market leaders such as Salesforce.

Our services

Sales Excellence

Sales Excellence refers to the highest level of performance, efficiency and competencies in sales-related activities. It encompasses a variety of capabilities, including sales and account planning, key account management, sales pipeline management and routines that enable you to exceed your sales targets. It also includes the need for the right sales data, organization, talent and incentive program.

Sales Strategy

  • Actionable Sales Strategy
  • Account Planning
  • Key Account Management

Sales Performance

  • Sales Funnel Booster
  • Sales Routine Performance
  • Sales Force Effectiveness
  • Customer service efficiency
  • Customer Experience
  • Distribution plan
  • Channel performance

Sales Foundations

  • Sales data structure
  • Sales Organization Structure
  • Sales Talent Review and Capability building
  • Commercial Incentive Plan
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Pricing Excellence

Pricing Excellence is the mastery of pricing strategies and practices within a company. It involves optimizing pricing models, setting competitive prices and effectively managing price changes. Achieving pricing excellence requires a thorough understanding of market dynamics, customer behavior, cost structures and value propositions. Organizations that excel in pricing can optimize profitability, customer satisfaction and market share by intelligently adjusting their pricing strategies.

Pricing Strategy and Performance

  • Price construction models
  • Analysis and pricing guidance based on price ambition
  • Digitalization of pricing guidance, quoting and contract management

Pricing Foundations

  • Price Data Structure
  • Pricing Organization Structure
  • Pricing Talent Review and Capability building
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Marketing Excellence

Marketing excellence refers to the highest level of competencies and effectiveness in strategic and operational marketing activities. It encompasses a range of capabilities, including growth strategy, market research, brand management, go-to-market, etc.

Achieving excellence in strategic marketing involves customer segmentation, product positioning and communication strategies. Excellence in operational marketing consists of creating compelling campaigns, understanding consumer behavior and consistently delivering value to target audiences.

Marketing strategy

  • Strategic Marketing
  • Go-To-Market
  • Product Portfolio Management
  • Business Model Innovation and Servitization
  • Marketing of Innovation

Marketing Performance

  • Digital Marketing and Demand Generation
  • Branding and Communication
  • Customer satisfaction (CES, NPS)

Marketing Foundations

  • Customer and Market Data Structure
  • Marketing Operating Model (MOM)
  • Marketing Talent Review and Capability building
  • MarTech activation
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DATA, AI, CRM & Change Management

We believe in the power of hybridizing Data with AI within Salesforce CRM. There can be no return on CRM investment without successful adoption by employees. As the contribution of data and insights is a concrete gain and benefit for users, it is absolutely critical for companies to combine these 4 levers in order to maximize their commercial performance and secure the return on investment of their digital tools.

Data

  • Data cleansing and structuring
  • CRM Data Integration
  • Salesforce Data Cloud

CRM & AI

  • Salesforce Data Cloud
  • CRM Strategy & Roadmap
  • Salesforce CRM Lighthouse
  • Salesforce CRM Re-energize
  • Salesforce Einstein AI
  • Salesforce Analytics
  • Salesforce Design / Build / Run

Change Management for CRM

  • CRM Adoption Strategy and Plan
  • CRM Community
  • CRM Change Management Execution
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  • Business Case

Helping our customer define its future CRM and E-Commerce site

  • News

Silamir GROW becomes a ZILLIANT partner for EMEA, leading together the way in B2B pricing and revenue growth management

  • News

Silamir GROW becomes a Salesforce partner, leading the way in commercial excellence and transformation

  • Business Case

Implement high-performance management using CRM

  • Business Case

First-rate innovation marketing

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  • Discover Silamir
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  • Our Tech Partners
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  • Follow us
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    • Contact
  • Discover Silamir
    • Who we are
    • Our values and commitments
    • Our governance
    • Our customers
  • Our expertise
    • Data & AI
    • Artificial Intelligence
    • Process Intelligence
    • Enterprise Transformation
    • Commercial Excellence
    • Cloud
    • Microsoft Cloud & AI
    • Cybersecurity
    • Digital Excellence & Run
    • Enterprise Performance Management
    • Learning Solutions
    • HR & PPM
  • Our sectors
    • Insurance & Mutuals
    • Banking & Finance
    • Energy
    • Industry
    • Mobility & Logistics
    • Private Equity
    • Retail & Distribution
    • Public Sector
    • Telecoms & Media
  • Our Tech Partners
    • Microsoft
    • Salesforce
    • AWS
    • Celonis
    • UiPath
    • Pigment
    • Zilliant
  • Follow us
    • News & Insights
    • Careers
    • Contact
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  • Discover Silamir
    • Who we are
    • Our values and commitments
    • Our governance
    • Our customers
  • Our expertise
    • Data & AI
    • Artificial Intelligence
    • Process Intelligence
    • Enterprise Transformation
    • Commercial Excellence
    • Cloud
    • Microsoft Cloud & AI
    • Cybersecurity
    • Digital Excellence & Run
    • Enterprise Performance Management
    • Learning Solutions
    • HR & PPM
  • Our sectors
    • Insurance & Mutuals
    • Banking & Finance
    • Energy
    • Industry
    • Mobility & Logistics
    • Private Equity
    • Retail & Distribution
    • Public Sector
    • Telecoms & Media
  • Our Tech Partners
    • Microsoft
    • Salesforce
    • AWS
    • Celonis
    • UiPath
    • Pigment
    • Zilliant
  • Follow us
    • News & Insights
    • Careers
    • Contact
  • Discover Silamir
    • Who we are
    • Our values and commitments
    • Our governance
    • Our customers
  • Our expertise
    • Data & AI
    • Artificial Intelligence
    • Process Intelligence
    • Enterprise Transformation
    • Commercial Excellence
    • Cloud
    • Microsoft Cloud & AI
    • Cybersecurity
    • Digital Excellence & Run
    • Enterprise Performance Management
    • Learning Solutions
    • HR & PPM
  • Our sectors
    • Insurance & Mutuals
    • Banking & Finance
    • Energy
    • Industry
    • Mobility & Logistics
    • Private Equity
    • Retail & Distribution
    • Public Sector
    • Telecoms & Media
  • Our Tech Partners
    • Microsoft
    • Salesforce
    • AWS
    • Celonis
    • UiPath
    • Pigment
    • Zilliant
  • Follow us
    • News & Insights
    • Careers
    • Contact