By combining expertise spanning Salesforce, business transformation, Data, and AI, Silamir equips itself with an expanded capability to support companies, from the redesign of customer journeys to the deployment of agentic use cases at scale.
Paris, September 15, 2026 Silamir Group, a player in business transformation through operational performance, Data, and Artificial Intelligence, announces the acquisition of Ohana Conseil, a consulting firm and integrator specializing in customer relationship transformation on Salesforce.
This transaction strengthens Silamir's dedicated Customer Excellence offering and expands its ability to support sales, marketing, and customer service departments in projects where CRM, data, AI, and operational transformation must now advance hand in hand.
At a time when AI is moving from assistance to action, companies are less focused on multiplying experiments than on putting reliable, governed, and truly useful use cases into production for both teams and customers. It is precisely on this transition—from use case to adoption, and then to scale—that the partnership between Silamir and Ohana Conseil intends to make a difference.
A continuum of transformation, from technological promise to business performance
The integration of Ohana Conseil allows Silamir to operate across the entire Sales, Marketing, and Customer Service value chain: definition of business priorities, journey transformation, data structuring, deployment of Salesforce and Agentforce, change management, and steering of the value created.
This continuum addresses a reality frequently encountered in organizations: an AI initiative requires reliable data, explicit business rules, controlled processes, and a governance framework that enables AI agents to act with the right context and expected level of control.
Silamir's ambition is thus to help its clients make AI a lever for operational performance. In this approach, AI agents take over certain tasks to allow teams to focus more on their core business: consulting, relationships, and decision-making.
Insurance, a concrete use case
To illustrate this trajectory, Silamir and Ohana Conseil could, for example, support an insurer looking to improve the management of its policyholders' claims.
Work begins by identifying the steps that create the most friction: searching for scattered information, qualifying the request, and successive handoffs between teams. Customer data, contracts, claims, and interactions are then brought together on a reliable CRM and Data platform. On this basis, an AI agent can assist advisors by preparing a file, identifying missing information, suggesting next actions that comply with business rules, or directing the policyholder to the right journey.
Teams remain at the heart of the decision, particularly whenever a case requires human expertise or validation. The objective is to make every interaction faster, more contextualized, and more consistent. Value is then measured concretely: time spent on administrative tasks, reduction in processing times, service quality, team adoption, and the ability to absorb activity.
Expanded expertise for the agentic enterprise
With over 120 business and technology experts united around Sales, Marketing, and Customer Relationship challenges, Silamir and Ohana Conseil are consolidating a value proposition based on the complementarity of their expertise: strategic consulting, journey optimization, CRM, Data, agentic AI, and change management.
This combination is a key challenge in the emergence of the agentic enterprise: an organization in which humans, AI agents, applications, and data work together within a unified and trusted environment. Agentforce makes it possible to design, deploy, orchestrate, and govern agents capable of executing concrete tasks within enterprise workflows; the Salesforce platform provides them with the customer context, business logic, permissions, and guardrails necessary for reliable action.
«We are delighted to welcome the teams from Ohana Conseil to the Silamir Group. With this acquisition, we are bringing together skills that are becoming inseparable in the era of agentic AI. Our ambition is to enable our clients to transform these innovations into new operating methods and, above all, into measurable performance, says Juliette Soria, co-founder of Silamir Group.
For Salesforce, The challenge of agentic AI is no longer to test a model, but to enable companies to deploy agents capable of acting within their actual processes, with the right data, business logic, and necessary governance. The merger between Silamir and Ohana Conseil illustrates the expected evolution of the Salesforce ecosystem: complementary expertise, both business and technological, capable of supporting clients from the choice of use cases to adoption and the measurement of value created.
Contact Déborah Vergnolle, CMO of Silamir Group: dvergnolle@silamir.com
About Silamir Group
Silamir Group supports companies in their transformations driven by business value and amplified by useful AI. With 700 employees spread across four international hubs—France, Morocco, Poland, and the United Arab Emirates—the group combines strategic consulting, industry expertise, Data/AI, and mastery of the market's major technology partners.
About Ohana Conseil
An expert brand of Silamir Group, Ohana Conseil is a consulting firm and integrator specializing in the Salesforce ecosystem, dedicated to optimizing customer relationships, data, and agentic AI solutions.
