The brands of a holding company were not connected to each other, which created a lack of knowledge of the customer journey, both online and in-store. Further, multiple components needed to be taken into account in order to realign the ERPs (integrated software management systems) to the information system: data recovery programs, interface, technical infrastructures, operating context, etc.
RESULT Silamir connected more than 300 multi-branded ERPs to create for their employees a 360° vision of their customers.
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